How to Assess the Quality of a Website for Link Building

One of the most misunderstood topics in SEO is how to evaluate a site for “quality.”

If you get this incorrect, you risk leaving out sites that can help you rank higher, or worse, including sites that will provide no benefit and may even get you punished.

Dive into this article to get site evaluation for SEO right

Google Pays Attention To Link Building

In 2012, Google released the Penguin update. Its purpose was to encourage high-quality websites while marginalising those who used deceptive link schemes and keyword stuffing on search engine result pages (SERPs).

Penguin’s inclusion in Google’s core algorithm indicates that the company is concerned about link building, prompting us to analyse criteria when evaluating websites.

Sources Of Information On Evaluating Site Quality

Google has a plethora of information to assist you in link development. You can look at:

  1. Google Link Scheme.
  2. Google Rater Guidelines.
  3. John Mueller

However, you should take this with a grain of salt and experiment to see what works best for your company.

There are SEO pros out there who disagree with Google’s stance on not following all of your outbound links for guest posts, but are still experiencing considerable gains as a result.

Metrics vs. Quality

While indicators such as domain authority, page authority, and trust flow can be used to assess a site’s quality, There are many other factors to evaluate, such as the content, its worth, and readability, which are more essential than the link profile or the amount of information on the site.

Key Elements For Site Evaluation

When reviewing a site for link building, audit the content from the user’s perspective and make sure to verify these important elements:

Content: Written and visual content for blogs, the main site, and other projects. Links to money pages that aren’t nofollowed or sponsored are referred to as commercial links.

  1. The navigation is far too broad for a blog.
  2. No-no keywords include gambling, pornography, and payday loans.
  3. Posts are either infrequent or old.

Admin: Do they advertise, and if so, what are their policies?

  1. Links to money pages in the “About Us” section.
  2. Advertising and guest contributions are available on the admin pages.
  3. Phone number, address, and email address

Link Profile: What does the site’s link profile look like?

  1. Excessive links are when there are too many links referring to the same page.
  2. Use DA or DR for low authority.
  3. Links that aren’t related to the page: links that aren’t relevant to the page.

Authorship: Who is in charge of the main and supporting content?

  1. Set to admin or site name for names and bylines.
  2. Information on the author can be found on the author’s page.
  3. Foreign: the author is a native of the target country.

Reputation: Is the authorship of a work important?

  1. Has a sense of presence.
  2. Personal, micro-influencer, influencer, and news are being followed.
  3. Engagement: the state of being engaged.

Technical: How do consumers find the content/site and interact with it?

  1. Indexed: more than the homepage is included in the index.
  2. Geo: the country in which the audience is most interested.
  3. Ads, layout, and connecting all contribute to page engagement.

Valuable takeaways

A comprehensive site evaluation can assist you in determining whether the quality fits your requirements, and that campaign can be extremely beneficial in increasing organic traffic to your website.

A powerful link-building effort is now an important aspect of any well-thought-out marketing strategy, and most businesses who recognise this will flourish in the long run.