Making the appropriate choice when it comes to your next SEO firm can have a significant impact on both your business and your financial account. Choosing between a good and bad SEO, or Search Engine Optimization specialist might mean the difference between a spike in organic traffic and a drop in Google ranks.
However, with the appropriate SEO partner, businesses of all sizes may boost sales while lowering advertising costs, all while enhancing user experience.
Here are five things every entrepreneur should think about before signing a deal with a new SEO service.
- SEO needs skills and patience. Avoid someone who talks vaguely about magical results
The process of optimising your website for organic traffic, known as SEO, is complicated, which means it’s frequently misunderstood. People who claim to have special knowledge of Google’s algorithms or who exaggerate the mystique surrounding SEO are almost always dishonest. Rather, because Google’s algorithms change frequently, excellent SEO involves a thorough understanding of how search engines function, meticulous attention to detail, and regular tweaking.
Shortcuts like buying links, keyword stuffing, and cloaking might also cause your website to be demoted by search engines. Because they violate search engines’ guidelines, these practices are referred to as Black Hat SEO.
When Google’s bots discover that you’re utilising these methods, your site will be demoted in their rankings, resulting in a drop in organic visitors. SEO experts who claim to have specific understanding may be employing Black Hat SEO techniques, for which you will pay a big price in the end
- Make of list of your objectivies and look for a company that can help you achieve them
Regardless of what you do, avoid hiring an SEO service with the ambiguous goal of “raising organic traffic.” To begin with, there are many distinct types of organic traffic, which means that growing traffic does not always imply higher revenue.
To minimise misunderstandings, you and your team should spell out exactly what you want to achieve with SEO. Do you want to increase product sales by ranking for specific keywords? Are you having trouble lowering your bounce rate or increasing your conversion rate on your website? Would you rather have a large audience that spends more time on average on your site or a smaller audience that spends more time on average on your site if you’re wanting to improve ad revenue? Are you searching for assistance with social media marketing, sponsored content creation, or other services that go beyond SEO?
Whatever SEO agency you hire, be sure you know exactly what kind of results you want and what services you’ll need.
- Don’t go by merely search rankings, believe in public goodwill of the SEO agency
Why shouldn’t you hire a Search Engine Optimization firm based on their search engine rankings? The greatest SEO experts are too preoccupied with optimising websites for their clients to waste time on their own.
Long-term consumers who have referred members of their professional circle to the same service are indicative of the greatest firms. Only organisations in desperate need of new customers will bother to rank for terms like “top SEO company in Austin.” Other terms, such as “best SEO services” and “best SEO tools,” are similarly affected.
Also, don’t assume that any listicle is objective. The companies on that list have typically paid a premium for their inclusion. Good SEO firms already have too much work to pay for a listing on a site like “bestseocompanies.com” or “topseos.com.” This isn’t to say that there aren’t any trustworthy lists out there; it just means that you shouldn’t believe a list of “best SEO companies” any more than you would a list of “best restaurants in New York.”
As a result, the best way to identify a qualified SEO agency is to use the old-fashioned method of word-of-mouth marketing. Ask people in your professional circle — but not direct competitors — who they would recommend instead of utilising Google. It’s also a good idea to contact other businesses in your industry because the services they propose will have already worked in your industry.
- Find an SEO firm with metrics that work for you
It’s time to make sure that you and the firm you select to work with have a clear means of measuring your progress once you’ve stated your goals and limited down your alternatives to a few companies. To put it another way, what is the purpose of ranking for specific keywords?
It’s critical that you and your consultant are on the same page when it comes to Key Performance Indicators, or KPIs, before you hire your next SEO agency.
KPIs are measures that can be used in almost any area of a business and can mean a variety of things in the context of SEO. A corporation with a new product, for example, will have different goals than one with a long-standing clientele.
KPIs, on the other hand, go well beyond that. To put it another way, we have so much data at our fingertips that it’s easy to become lost in it or track the incorrect KPIs. This also means you’ll need an SEO service that knows which indicators are most relevant to your company and can distil that data into something you can grasp. Here are a few of the most crucial KPIs to think about:
->ORGANIC SESSIONS: How many people visit your website as a result of organic search? This is typically regarded as the most basic and crucial KPI in SEO. Other factors to consider include the average number of page views, visit duration, number of unique visitors, and bounce rate.
->CONVERSION RATE: What percentage of visitors buy your goods, sign up for your newsletter, or connect with your content? This is your conversion rate.
->KEYWORD RANKINGS: For which keywords do you rank, and have your keyword rankings improved overall since hiring your SEO firm?
->GOOGLE CRAWLING ERRORS: Google crawling is the process through which a Google bot indexes your website’s content in a methodical manner. If Google has trouble reading your website, it will be unable to index it in a way that allows it to appear in search results, reducing organic traffic.
->PAGE LOAD TIME: The amount of time it takes for a page to load is directly related to how quickly visitors abandon your site. According to Think with Google, when page loading time increases from one to five seconds, the bounce rate, or how quickly users leave your website, climbs by 90%.
- Go for an SEO firm with effective communication
Though you should have access to the tools they’re using to track your KPIs — SEMRush, Google Search Console, and Google Analytics, for example — you probably don’t have the time to go through all of that data. As a result, you’ll need an SEO specialist team that can help you with communicating and building trust.
Keep in mind that SEO is a long-term process, so you may end up working with this company for years. Even if you just intend to work with an outside organisation on a temporary basis, achieving your organic website traffic objectives will need time, patience, and a positive working relationship.