You want to increase your search engine optimization (SEO) on a regular basis. You won’t get any new clients if your SEO efforts stagnate, and you’ll slip behind your competition.
How can you, on the other hand, boost your search marketing results? You might be wondering what you need to do to reoptimize your website. The good news is that tracking SEO key performance indicators can help you find out what needs to be optimised (KPIs).
But what are SEO KPIs, and how can you know which ones to track? Continue reading to find out more about the answers to both of those queries.
What are SEO KPIs?
SEO KPIs are particular measurements that relate to various aspects of your search engine marketing strategy. These metrics give you information about your search engine rankings, the audience you’re reaching, and how SEO affects your website.
Most SEO KPIs may be found with a tool like Google Analytics or Ahrefs. These tools will not only give you important SEO indicators, but they will also present your data in graphs and charts so that you can see it in a variety of ways.
Why is KPI tracking essential for SEO?
What is there about SEO KPIs that makes them so important? What’s the point of tracking search data in the first place?
SEO metrics are critical for determining the performance of your SEO initiatives. You’ll never know what outcomes you’re driving if you don’t track your search marketing performance. That means you won’t be able to re optimise your website to increase your SEO.
You can tell when a piece of content is failing to rank or get clicks by keeping track of KPIs. You can then work on improving that page to increase traffic.
What are the best SEO metrics that you should definitely track?
There are many different SEO KPIs, but not all of them are critical to the success of your initiatives. Don’t worry if you’re not sure which metrics are the most useful to track; we’ve listed some of the greatest ones below.
Here are six important search metrics to monitor in your campaigns:
- SEARCH RANKINGS
The first and most crucial measure to keep track of in SEO is search rankings. This measure simply refers to the position of your content in search results.
This measure, of course, varies based on the page, search query, and day. On one day, you might have a page that ranks quite well for a specific term, but a few days later, it decreases dramatically. Alternatively, a page may rank poorly for one keyword but highly for another.
Because of this fluctuation, it’s critical to keep track of your search ranks on a regular basis. To find out which keywords each page ranks for, use a service like Ahrefs. Take some time to re-optimise a page that is ranking poorly for its target term.
To be clear, rankings should not be tracked on their own. It doesn’t matter how high your site ranks in search results if it doesn’t result in other outcomes like leads and conversions. As a result, keep that context in mind when measuring rankings, as well as the other indicators listed below.
- SEARCH VISIBILITY
Search visibility is another important SEO indicator. The number of users who view your pages in search results is referred to as search visibility. In general, higher ranks mean more search exposure, as 75% of people don’t go past the first page of results.
It’s important to remember that just because people see your material doesn’t mean they’ll interact with it. As a result, you shouldn’t devote too much time to improving your search exposure.
Instead, search visibility is mostly used to calculate other metrics such as organic click-through rate (CTR).
- ORGANIC CTR (Click-through rate)
The organic click-through rate (CTR) is a metric that measures how many people click on your content in search results. But it’s not just about the number of clicks you get; it’s about how many clicks you get in relation to your search visibility.
So, let’s assume you’re looking for the CTR for a specific page on your website. On any given day, your visibility is determined by the number of individuals who see that page in search results. Let’s say there are three people that click on the page.
In that instance, the total number of clicks is three. However, to calculate your CTR, split it by your visibility — 15 — and multiply by 100 to get 20%. You’ll notice that if your search visibility was six, you’d still have had three hits, but your CTR would have been 50% instead of 20%.
This is an important measure since it indicates whether or not your pages are generating clicks. If your sites have a high search exposure but a low CTR, you should rewrite your title tag and meta description to make them more engaging.
- BOUNCE RATE
The bounce rate differs from the other metrics on this list in a little way. The higher the figure for most of these indicators, the happier you are. Bounce rate, on the other hand, is a number you want to keep low because it represents the percentage of visitors who leave your site shortly after visiting.
In other words, if ten users visit your site, four of them leave after only a few seconds, your bounce rate is 40%. A high bounce rate implies that your website isn’t keeping visitors’ attention.
That could indicate that your title tag was deceptive, or that the page is poorly designed. In any event, you’ll want to spend some time identifying and resolving potential issues that could drive users away from your page.
Bounce rate, on the other hand, doesn’t always signal poor content; it can be suggested that you gave users exactly what they wanted in a short amount of time. You can still reoptimize to try to keep users on your site and move them to other pages.
- ORGANIC TRAFFIC
Organic traffic is one of the most important search metrics to monitor. The number of visitors who visit your site after finding it in search results is referred to as organic traffic. It’s crucial to keep track so you can identify how much of your traffic comes from SEO, which will help you decide how effective SEO is in comparison to your other efforts.
Keep in mind that organic traffic is not the same as total traffic to your website. Some of your site’s visitors may have arrived via a link from another website or by typing your URL straight into the address bar.
Organic traffic, on the other hand, is purely focused on search engine traffic. This makes it simple to see how much traffic your SEO efforts are generating.
- CONVERSION RATE
The conversion rate is the last search metric on this list. As the name says, conversion rate monitors how much of your organic traffic converts.
Start by separating your organic traffic to determine conversion rate. Let’s imagine your organic traffic on a particular day is 50 persons. Then look at how many of those folks converted – let’s say there were five conversions in our case.
Then multiply by 100 by dividing your conversions by your organic traffic. You’d have a conversion rate of 10% in the example above.
You want your conversion rate to be as high as possible, as you might assume. The more conversions you get, the more money your company makes!