Do you consider content while thinking about how to improve your local SEO? Perhaps not. It isn’t always the first thing that comes to mind for me. But here’s the thing: content has a direct impact on local SEO, therefore ignoring it is a big error.
On-Page Local SEO Content
There isn’t much you need to modify to optimise your website for local searches if you already have a well-optimised website with high-quality content. Just a few minor adjustments.
Putting your address in the footer is one of the most critical things you can do to increase local SEO. I propose putting all of your locations in your footer if you have fewer than ten.
It’s also critical to design unique landing pages for each location you serve. Original content pertaining to the area/location should be included on each of these pages. Even if you do the same thing at all of your locations, don’t just copy and paste the content from one page to the next. This would be redundant content, and it would be detrimental to your SEO.
Blogging is a strong tool for providing relevant information to your consumers and establishing yourself as an expert in your subject. Simply put, it has the ability to boost your expertise, authority, and trust in Google’s eyes (EAT).
But, aside from that, blogging is an excellent strategy to promote your location(s) and improve your local SEO.
The first and most crucial benefit is that it supplies Google with new content that confirms your location. It also aids in the targeting of those annoying local keywords such as “restaurant near me,” which can be difficult to rank for.
Blogging also enables you to obtain backlinks from other local businesses. It also gives visitors the opportunity to comment on or share your post, which helps with local SEO.
Off-Page Local SEO Content
- Google Business
The first and most obvious off-page location for local SEO content is your Google Business Profile. When attempting to improve your local SEO, it’s critical to provide content to your Google Business Profile.
You can do this in a variety of ways, but maximising your profile by including as much relevant information as possible should be your first focus. You might include a description of your company, hours of operation, product information, and services. For example, a restaurant’s meal menu and images.
Make sure all of the information you offer in your Google Business Profile is correct. If anything changes, such as your business hours, be sure to update your profile.
You can also use your feed to share photographs, recent blog posts, relevant promotions, and updated regulations and procedures. This tells Google that your listing is active and worth promoting because it provides users with useful information. In the end, well-optimised Google Business Profiles get more clicks and directions requests.
Also, don’t neglect the Map Pack feature. When applicable, this feature can be a big plus to your business
- Other Listing Services
When it comes to SEO, Google is without a doubt the most important player. As a result, it’s no surprise that Google Business is the most important factor in local SEO.
However, depending on our sector and focus, we shouldn’t forget other local listing services like Bing Local, Yelp, Thumbtack, Yellowpages.com, Foursquare, and others. Adding new content and other improvements to your website earns you a citation and improves your local credibility.
If you’re using data aggregation services to push data to third-party directories, don’t forget to pay them some attention every now and then and respond to any feedback you’ve received.
Google cares about your internet reputation, so don’t overlook it.
- Social media
As you are probably aware, social media aids SEO. As a result, establishing a Facebook and Instagram business page is critical. It broadens your readership, resulting in more views for your post. Furthermore, more views imply more potential for backlinks.
Finally, having a strong social media presence and sharing relevant stuff on your social feed improves your EAT and makes you more reliable in Google’s eyes.
- Concluding words:
A successful SEO strategy must include quality content. Good content with location indicators causes Google to rank you better in local search results and the Map Pack in terms of local SEO.
It is not always sufficient to just create high-quality content for your website. To improve traffic and demonstrate your experience and trustworthiness, you should also post it on your Google Business Profile, other local listing sites, and social media feeds.