The best approach to automate leads, increase traffic, and have Google handle your real estate marketing is with real estate SEO.
95 percent of home buyers start their search for a home online, according to studies. This implies that as a broker or realtor, your real estate website needs to be current and SEO-optimised (search engine optimization).
We are aware that not every real estate agent is an expert SEO. This article fills that need. Discover what all this SEO babble is about and how to make the most of it while promoting your real estate company by reading on.
What is Real Estate SEO?
Search engine optimization, or SEO. The technique of maximising the amount of visits to a certain website by making sure that the site appears high on the list of results returned by a search engine is described by the acronym.
When customers are seeking for someone to assist them in buying or selling property, this means that real estate agents need to be at the top of Google’s and other search engine results.
Think about how you use Google to find information. You enter your search term, and it’s likely that you’ll select one of the top three or four results. Similar principles apply to how your potential customers search for properties.
Real estate SEO tips
The process of SEO can be very stressful. Here are some practical suggestions you can use to make sure you’re more competitive in the eyes of customers, sellers, and search engines.
- Do Keyword Research
The core of any SEO plan is a keyword strategy. This article’s strategies heavily rely on your understanding of the best local keywords to employ. This involves appealing to what your audience is specifically seeking for as well as including general phrases like “real estate in New York.”
Your choice of content for your website is guided by its keywords. Consider what prospective customers in your area could search for, and make sure your website contains pages that will point them in your direction. Your site’s many pages should all contain your keywords, which should always be relevant to your local market. Examples include:
About Me/Bio Page
Keep in mind that you should pick a separate keyword for each page to avoid competing with yourself.
Here are two keyword research categories to think about.
Broad keywords: You will optimise these keywords for your important pages, such as the main page and the about us page. Simple keywords like “Chicago house search” or “Washington real estate” are included in them.
Long-tail keywords: Your blog’s content is determined by these keywords. They include providing answers to any queries local home buyers might have. For instance, “how much does a three-bedroom condo in Seattle cost” or “how much money do I need saved up before buying a property.”
Since switching its attention to “searcher intent” a number of years ago, Google has been able to produce its own set of search results by combining the phrases a user is searching for with all the information they are aware of about them.
For instance, if someone searches for “condos in Atlanta,” Google will understand that the searcher is a single mother who enjoys crossfit and is actually seeking for a condo close to Ponce City Market. You might rank for that search if you create a hotsheet or community page with the subject “Condos near Ponce City Market” and quality content.
Avoid over using of keywords
Similar to your favourite dessert, you can be tempted to overuse keywords on your website, but doing so is never a good idea. Google penalises websites that overuse keywords (too many keywords fitted unnaturally to cheat your way to ranking).
However, since your keywords should be closely related to the subject of your page, it shouldn’t be too challenging to incorporate the term into the copy. Don’t overthink it; the content on your page should seem natural to visitors (and Google).
- Responsive/ Mobile- friendly website
If you began your real estate company many years ago, you might have forgotten how important mobile device compatibility is. However, studies reveal that more than 50% of web traffic originates from mobile devices. This trend has been noticed by Google, who now considers smartphone compatibility when determining rankings.
See how your website functions by conducting a mobile search. Make sure it is user-friendly and quick to load. If not, make the necessary adjustments.
Making a responsive website that functions effectively on desktop and mobile is one of the alternatives that are available. Whatever method you use, it’s imperative that you make those repairs. If a mobile consumer accesses your website and finds it unresponsive to their device, they will hit the back button and go on to another website in three minutes.
- Improve the Speed of Your Website
Internet consumers have an extremely low tolerance for waiting. Mobile users adore websites that load quickly, much like how people behave on non-mobile-friendly websites. If your website loads slowly, many of your visitors will click away as soon as they land there, costing you that traffic.
This bounce rate informs Google that visitors to your website aren’t finding what they’re looking for. This can impact your ranking because Google’s algorithms are guided by customer pleasure.
Here are some actions you may do to make your website load more quickly:
Select a reputable host provider.
Switch on browser caching
Cut back on the number of plugins you use.
- Use Internal Links
One further essential SEO component is linking. By adding hyperlinks to your website, you can keep earlier posts current and make them easier for Google to find. This improves your SEO equity and keeps users on your website longer, which may result in sales and improve your SERP rank. You should incorporate these two types of links into the text of your website:
page on your website that is still relevant when you develop each new page forLinks to related websites elsewhere These links make you a trustworthy source that readers will return to as they enable them to find more pertinent information. Additionally, these linkages enable search engines to locate your own blog content.
Links to articles from your own website. These connections let you maintain interest in past blog entries and web pages. Consider where you might link to a previous your website.
There are many places on your website where hyperlinks can be added, but your blog entries and community sites will likely offer the greatest opportunity.
Links to your other pages can be easily inserted into community sections on your website. For instance, if you have a neighbourhood website for Brookhaven in Atlanta, you can have sites for and display connections to numerous of its well-known neighbouring areas. This keeps visitors on your page and gives the prospective homeowner more information.
A larger selection of backlinks are available for you to employ in blog entries. Your writings can cover a range of subjects, including first-time homebuyers, San Francisco Real Estate, and everything in between. Find suitable words and phrases to use as links to other pages. Better yet, if you can locate places where your earlier blog entries naturally link to one another.
- Add Your Website on Review Sites and Relevant Directories
Make an attempt to have a profile on well-known websites like TrustPilot, Yelp, AngelList, and Google My Business. Create accounts on real estate websites like Redfin, Zillow, and Realtor.com. Do not forget to look to see if there are any regional websites with real estate listings. Google is more likely to locate you if you can be found locally.
The websites provide you an opportunity to obtain backlinks, which are essential for your ranking and expand the online locations where your clients may find you.
- Promote Your Content on Social Media
Excellent real estate SEO puts you ahead of the competition in smaller cities. Sharing your material, however, may increase your chances of driving more people to your website if the competition is fierce.
Without a doubt, social media is where your present and potential clients are. 79 percent of people between the ages of 18 and 29 use Facebook, and 67 percent use Instagram, according to Pew Research Centre. Facebook and Instagram are the most popular social media platforms among people aged 30- to 49, with 82 percent of them being used. For the foreseeable future, home buyers will primarily be those in these age groups.
Sharing your material on social media increases its visibility and adds 1–5 additional websites for search engines like Google to find you on.
It’s not necessary for this to be brand-new material either. You can make images, movies, and testimonials to share using the content you currently have in a number of different ways. Visit our post on Social Media for Real Estate for some advice on how to make the most of social media for your company.